There are plenty of exciting and unique online marketing strategies devised every day with an aim to attract the customers, increase web traffic, improve sale leads and most importantly race ahead from the competitors. One of the newest cutting-edge tactics being followed today by most of the businesses is mobile social media marketing. It cannot be denied that certain devices such as the smartphones, tablets, iPads, etc and social media are revolutionizing the way marketing of a business is carried out online. In such a situation, it is really imperative to create a perfect amalgamation of mobile phones and social media techniques to manage one primary mobile social media marketing campaign.
So, now a question may crop up in your mind what actually is mobile social media marketing that is creating quite a buzz in the market? Well, it encompasses various kinds of strategies such as the SMS text message marketing, having a responsive website design, making unique mobile landing pages that comprises of things like the company information, products, business hours and so on. The list goes on and on, but these are some of the prominent ways through which the businesses are crystallizing their dream of penetrating into their target market.
The Big Question: Why Mobile Social Media Marketing?You may be wondering why every other firm nowadays is chalking out mobile social media marketing strategies? The following points should help in wiping out your doubts:
- There has been a significant increase in the number of people using their mobile devices to access the internet. The number is expected to grow at a surprising rate over the years.
- There are approximately 6.4 billion mobile subscribers all around the world, which is good news for you as it provides you the opportunity to target many destinations using mobile social media methods.
- In the year 2014, the mobile internet usage is expected to outclass the desktop internet usage. It signifies that reaching out to the customers through social marketing methods will be all the more vital to topple the competitors.According to the Facebook statistics, an approximate number of more than 200 million users are logging into their accounts via their phones. This means by promoting your business on this particular website, you can look forward to attracting more customers.
Prominent Tips to Grow Your Business through Mobile Social Media Marketing StrategiesToday, a major chunk of the population worldwide uses smartphones. However, do you really know how to connect with the users through mobile social media marketing strategies? If not, then the following tips will help you a lot to take your business to another level:
Design Website for the Mobile UsersIf you still haven't thought about creating a mobile version of your website, then it is high time that you ponder over it. If any user clicks on the profile of your company through any social media channel and your same shabbily designed non-optimized site pops out, then it will certainly annoy the users. The websites that are designed properly for the mobile devices are user-friendly and easy to navigate.
Use Instagram to Build Image of Your BrandMany companies give importance to Instagram simply because it is a photo sharing social media website. However, what many firms do not understand here is that it can really help them to grow their business. It is pivotal that you must get creative by posting the images of your products and increase awareness of your brand. Uploading the images from your mobile on Instagram helps you to build a strong bond with your audience.
Make Use of the Facebook Promoted PostsThe rising popularity of Facebook should not be underestimated. The businesses with the help of the promoted posts on Facebook can reach out to the targeted audience in the form of news feeds. This will help you to enhance visibility and drive traffic to your mobile landing page.
Mobile social media marketing is certainly on the rise, which clearly means that many people are using their mobile devices when they desire to connect with the brands through social media. It is critical that you make it a point to keep yourself updated with the new social media techniques and optimize your website for the mobile age.
About Guest Blogger
Deepak Gupta is known for his exclusive work in the field of SEO and Social Media marketing. He is famous for his qualitative work that is shown through his articles on accessing different Social media marketing techniques.
SEO has become much more complex and dynamic, but it doesn’t involve doing something that you haven’t done before. It’s still about solid keyword research, internal linking, building links and using analytics to track your results and more. It’s still about the basics, so if you get your fundamentals wrong, your SEO strategy will go nowhere.
Let’s take a look at why your SEO might not be working out for you.
Have you optimized your site for conversions?At times, it’s not the SEO that is the problem, but the fact that your site isn’t optimized for conversions. That might be the reason why all that massive amounts of traffic generated by SEO doesn’t convert; and you think the problem is with your SEO. So, before you get started on your SEO, take a look at CRO (Conversion Rate Optimization). Take customer feedback to check whichonsite elements work for them and which don’t. Modify the ones that don’t. Also, use A/B Testing to evaluate different versions of your site, to zero in on the one that will convert best. You could also do ‘heat mapping’ to understand a user’son-site behavior.
This will help you get your website, traffic ready. If you get your CRO right, you will find your SEO delivering more returns.
You have got your keywords wrongOops! This is a huge mistake and it’s quite surprising really, that even experienced SEOs and webmasters can get their target keywords wrong. Some of them focus too much on generic keywords and there are others who focus on broad keywords that have tremendous competition. So, it’s important to focus on doing some solid keyword research and identifying keywords that are specific vis-à-vis your products and services and if possible, the ones that are location specific. So instead of trying to rank for a generic keyword like SEO services, you could get into the specifics, and rank for SEO services for hotels or SEO services for Detroit car dealers and so on and so forth. It’s easier to rank for specific keywords rather than competitive keywords.
If you are not optimizing for the right keywords, say goodbye to any chance of attracting website traffic.
Still caught in the quantity quick sandThe quantity of links is now an anachronism in modern SEO. What you need to build, are high quality links from authority sites. If you are still emphasizing on the quantity of links rather than their quality, you are going on a road that goes down to SEO hell. In this case, forget about high rankings on SERPs, your site is actually crying out for a Google penalty. The more low quality links pointing to your site, the more it will slump on SERPs. So focus on getting links from popular blogs; these are the links that search engines trust. It really doesn’t matter whether you are able to generate just one good link per week. Its value will be way more than the thousands of links you might be able to generate in a week through high volume link generation tactics like directory submissions etc.
The key to high quality link building is getting links that are relevant to the website and the niche it belongs to.
Not Giving Due Respect to ContentQuality content is the key to your SEO efforts. Poorly written content doesn’t make for good SEO. Search engines want you to come up with content that’s informative and engaging. They want you to come up with content that your readers will love going through and which is solutions driven. It should be something that adds value and must not be written for the heck of it. If your content is not unique and doesn’t engage the readers, they will soon lose trust in your website/brand. This is something that will not just affect the rankings of your site, but its profitability as well!
SEO has become more content driven than ever before. It is the foundation of every successful SEO strategy. You can’t afford to get your content wrong.
Unreasonable SEO expectationsSometimes, site owners have high expectations from their SEO strategy in terms of the deliverables. Some might want x amount of traffic and others might want x amount of leads from a particular location. But more often than not, they want results quickly and what’s more they want these results cheap. Sometimes these expectations are reasonable, while at other times they are unreasonable. It’s the latter that is a problem and in this case people think their SEO is not working out. It’s not that their SEO is not working out; it’s just that their expectations from their SEO strategy aren’t in sync with the time, effort and money put into that strategy.
These are just some of the many reasons why your SEO strategy is failing to deliver the results you are looking for. If you have doubts about the efficacy of your strategy, discuss the same with the people in charge of SEO for your site. Convey your doubts and disappointment with the SEO team and set in motion the necessary corrective steps to improve the efficiency of your site’s SEO.
About Guest BloggerJeff Davis is living in California and currently associated with Quick Laptop Cash – A place to sell new laptops online. He has been into this field since last 6 years and responsible for troubleshoot issues; interact to discuss projects, technology solutions. When he is not working, he enjoys hanging out with his beautiful wife.
Time sensitive data is always difficult to deal with, especially if you are running a blog or site that is based around information or products that are only searched for once a year. Holiday blogs and sites are some of the first things that come to mind for time sensitive information. Ranking number one for the search term Christmas decorations doesn’t do much good in August if you fall to page two in October, November, and early December. Ticket vendors also know the trials and tribulations all too well when they have a limited number of time to sell tickets, and they’re competing with a large crowd on the SERPs.
When to Switch FocusA client of Page One Power is based out of New York and sells tickets to all kinds of events, but he wanted his landing pages for the Super Bowl and The US Open (tennis), and to rank highly. Rather than split up our man power and offer weaker results for both, we focused on building relevant, keyword heavy links for The US Open (which happens in late summer) after the Super Bowl finished. Once the US Open got under way we shifted our focus to getting links on NFL related sites pointing back to the Super Bowl landing page. Granted, this works well for us because the two events happen far apart from one another and we have enough time to get their rankings up. Not everyone has such luxury.
Don’t Wait Too LongYes, they might be lyrics found in almost every teenage angst song from the late 90s, but seriously, don’t wait too long before ranking up the link building and SEO efforts. Some people think that waiting until a few weeks are left before the event (when sales and searches are typically highest) is the best time to strike because you can jump pages with a few quality links. However, this strategy only works somewhat predictably with long tail keywords and uncompetitive niches. In a competitive niche, the keywords are much harder to rank for and if you aren’t already near the top, your last minute SEO efforts could easily be overshadowed by sites with a stronger SEO campaign. Google’s crawlers don’t scan over your site every day either, so it can take longer than you think for some of those great backlinks to start bumping you up the SERPs.
Keep Conditioning During the Off-SeasonJust because there are no NFL games from February to September doesn’t mean the players sit on the couch all day and relax. Athletes keep their bodies primed and in top condition in order to keep their edge and your site should follow the same example. Don’t shut down a Valentine’s Day url just because it is March 1st. Keep the site up and active with ways for people to request notifications, place orders, or to post a little blurb every so often. Once that special time of year gets closer, turn up the heat and bring the simmer to a boil. This helps you to keep a high ranking if you’ve earned one, or gives you the option to do some light link building throughout the year to gain an advantage.
SEO for time sensitive pages can be tricky. You don’t want to waste your efforts on ranking for keywords that no one will be searching for anyway; that’d be like trying to sell wine to a vineyard. But care needs to be taken in order to ensure that you can and will rank highly when you want to.
About Guest BloggerThomas McMahon is a writer living in Boise, Idaho. Currently he is writing for Page One Power, a relevancy first link building services company. They have an in-depth SEO blog full of free great information.
Do you what is ailing the SEO industry at this moment? No, no it is the Penguin or Panda updates. They are doing a great job by demolishing those common SEO myths that visibility can be achieved by doing some absurd tasks like directory submissions, article syndications etc. No, what is plaguing the SEO industry is the reputation. Its reputation is getting tanked everyday because of some people who are masquerading as SEO professionals and fleecing customers in the name of offering SEO services. These snake oil sellers are giving the entire SEO industry a bad name and creating loads of confusion among those who are in genuine need of online marketing services. So, it is becoming all the more difficult for small business owners who are looking for a genuine SEO company to get more leads from their website. Though there is no such hard and fast rule to tell which SEO company is genuine and which one is another Sneak Oil Seller, SEO sneak oil sellers have some characteristics that set them apart from the genuine service providers. Wondering what they could be, here they go:
You get a mail from an SEO CompanyGreat SEO companies never send you email or spam your inbox out of blue. They know how to market their products and for that reasons they know they will never resort to such menial things. So, whenever you get an email that says that your website is not listed in major search engines or your website is missing out on a large number of visitors, you should be apprehensive about the company and its intension. In majority of cases, you do not even have to submit your website to search engines; they are quite capable of locating your website.
They Guarantee You First page rankSome SEO Sneak Oil sellers go extreme and they claim that they have personals associated with Google. Though it may sound ludicrous to you but some people do fall in prey. So be aware of these nonsensical claims. Sometimes, they claim that they can make your website top in the SERP in some competitive keywords. This is simply misleading. No SEO Company can claim that it can make your website appear in top in some premium keywords. Just stay away from them.
They are not willing to tell you what They are doingIf the SEO Company that you have hired is genuine, they will not mind sharing you all the details they are doing. But SEO Companies that employ unethical practices like creating doorway pages only for the sake of boosting the rank of the main money making website or stuffing keywords in the web pages, creating pages only for the sake of building links etc. You need to press them to show you what exactly they are doing.
They want to Insert a Link of their websiteYou need to avoid those SEO companies who try to convince that submitting your website in thousands of directories and article directories will eventually help your website securing higher ranking. Participating in link scheme is the last thing that you should do. Google has already waged a war against the blog networks and link scheme and therefore, there is no such reason why you should be making your website vulnerable to algo updates. And never agree to their proposal to add a link back to the SEO company from the footer section of your website.
Check where your money is goingSome SEO Companies are into the habit of misguiding people by combining PPC and organic web strategy. They try to misguide people by showing that they actually control the search engine by making their website at the top of some less competitive keywords in Google Adwords or any other marketing platform. So don’t fall prey to this kind of claims. You need to figure out where your money is actually going. Temporary top spot is not going to save you in one way or the other.
About Guest BloggerMichael Evans is a passionate writer and he works for WebArts, a Cyprus Digital Agency.
Panda and Penguin are close friends. They are tools of Google that designed to re-organizing Google ranking system, reduce the rank of low-quality website. Last two days, we have a post on how Google Penguin penalize a website for overdoing in SEO. This guest post will give you some tips to sucessful in new era of Google.
The last two years have seen some major changes in the world of internet marketing. Google's Penguin and Panda updates have altered the SEO landscape considerably. Here are a few tips to help you succeed at post-Panda online marketing.
Keyword Resemblance in Anchor Text, Title Tag and Web Page:
Usage of Same Content in link building:
About Guest Blogger
One of the keys to growing your presence online, is establishing yourself as an expert in your industry. This can be done in a number of different ways, but all of these ways require networking of some sort. You become an expert, by getting other experts to acknowledge that you are in the same class as them. You can establish yourself as an expert in your own industry by creating high quality and insightful content, answering questions about your industry around the web, and also releasing your own webinars and seminars on a variety of subjects that are related to your overall niche. In doing these things, you prove that you have the knowledge within your industry to become an expert, and are able to establish credibility through the sharing of other information.
High Quality, Insightful ContentThe first thing that you need to do to establish yourself as an expert within your industry is to publish high-quality, insightful content on the subject. This content, should not be published on any of the other websites, and should be completely original in nature. Try to analyze the subject as in-depth as possible, and an effort to display the level of knowledge that you have on your industry. The higher-quality the content, the more believable it will be that you are an expert within your industry. Also make sure that you are participating on other websites that are publishing insightful content as well. By linking to insightful content, you not only prove that you can identify worthwhile content to your visitors when you find it, but it allows you to make connections with others that are considered experts.
Answer Questions Where AvailableIt should also be your goal to answer questions where available. There are number of questions and answers websites online, such as Yahoo Answers, or other industry-specific question and answer websites, in which you can create an account, and answer questions that individuals have about your industry. In doing so, you will build credibility with a range of different people, and have proof that you have been able to help dozens of people with questions about what you do. You can also answer questions over social networks, which can be an excellent way to gain traction with others, as they can see exactly what you have answered.
Webinars and Seminarsnother excellent way to establish yourself as an expert, is to hold either seminars, or online seminars, known as webinars. This allows you to put your knowledge on full display, and also help others to learn information about your industry. Try to plan ahead, and an effort to create as good of a webinar as humanly possible. Make sure that you are answering any common questions are misconceptions that people have about your industry in a straightforward and professional way, and also look for opportunities in which you can promote your website or service through these webinars.
Establishing yourself as an expert in your industry can be very difficult, but with the little bit of hard work and determination, you can prove that you have the knowledge to be considered one, by providing high quality information and helping others to gain knowledge as well.
About Guest Blogger
Charles Dodgson writes for WL Marketing Link Building Company – one of the most affordable SEO service providers delivering a full range of strategic Internet marketing solutions for businesses and professionals.
So, your website has been tanked by the vicious penguin and even after giving your hundred percent to get rid of the spammy links that are making your website bleed, a vast majority of them remain there intact and making your feel totally helpless. But fear not dude, the disavow link is here and hopefully it is going to exonerate you from the sins of your past spammy marketing initiatives that might have probably cost you thousands of SEO dollars. Yeah, yeah it is not that easy otherwise we could have had innumerable number of success stories to share by now. As there is no such great news to relish, we can safely assume that not many people have got benefited from it but that does not necessarily mean that it is not that effective. Nope, probably you do not exactly know how and when to use it [no offense plz]. So, here it goes –
A Little bit of background storyThere has been a bit of confusion surrounding the concept of Disavow Link. The building block of web is links; no amount of spam can undo this. So just because a search engine named Google has launched something called – Disavow Link, it does not mean that you should be giving less attention to acquiring links naturally and put all your efforts to monitor and police each and every link that comes along the way and get them down just to be in the good book of Google.
Actually, the concept of online marketing has been hijacked by some shrewd marketers who have been engaged in doing sneaky things to get to the top in some competitive keywords in no time. They were using bulk article submissions, article network sites, massive directory submission and other sneaky stuffs. So, Google has to intervene and now we have got penguin update. But as negative SEO is on the rise and as Google is working on the biggest ever penguin algo update [as news is doing the round], it launches Disavow Link option so that it can avoid the scathing criticism of the webmasters whose websites might be wrongly affected by the upcoming algo shuffle.
Who should be using this tool: As Google is reiterating the fact that this is an advance tool and average webmasters need not have to use this because if used wrongly, it could back fire. So, here are the few hypothetical situations when you should be thinking about giving the Disavow Link a try:
1. Your website has been manually penalizedIt sucks when you receive a message in Google webmaster tool about violating Google’s policy or about Link Scheme. But do not jump at the gun at the sight of this message. This message only means that your website is manually checked by human quality raters at Google and they have raised their flag after checking the backlink profile of your website.
However, this does not mean that you need to remove all the links and turn the clock around. Nope, do not make such foolish thing because you will just be shooting yourself in the feet. You need to create a list as mentioned below:
Create an excel file just like above. Add column like – PR, anchor text, Type of website, quality of the content, number of outbound links, Moz etc. You are free to add more columns. When you are done with this you need to figure out which links are affecting your website and which links are adding value to your website. Try to remove as many bad links pointing to your website as possible before, you send a reconsideration request. When you are done with this, the time is up for the Disavow links option.
Select the website you want to apply this Disavow link option.
Click on the red button and it will then ask you to upload a txt file containing list of sites that you wish to disavow.
The format of the text is plain and simple. All you got to do is to create a txt file and it may look like the following -
#This is spammy website, I do want to disaow links coming from this site:Text starting with # will be comment and Google will not be taken into consideration. If you wish to discard all the links coming from a single website, you can use the following parameter – domain:websitename.com .
#This article directory sucks, I asked them to remove the links, but they did not
Just make sure that you are keeping the file short. It should not be more than 2MB.
Just want to reterate that if your website is affected by manual penalty, you need to do both, try Disavow Link option and wait few weeks before sending another reconsideration request.
2. Your website is affected by penguin algorithmIf you saw that the traffic of your website took a plunge after a penguin refresh, you need to clean up the mess as much as possible. Do a background check of the links as I have mentioned above before using the Disavow link option. Since your website has got caught by algorithm update, you need to wait for weeks or probably for months until another penguin refresh goes live.
3. You are a victim of Negative SEOSometimes, it might happen that your competitors are doing all they could to hamper the growth of your business. They may be doing sneaky things for your website like – spammy directory submissions, article submissions etc without your being aware of it. In that case, rather than wasting your time and money on trying to get rid of those links, you should be using this tool to make Google aware of the fact that you are not responsible for the crap links built by your competitors.
I am happy to share this information. Let me know how fare with these tips.
About Guest BloggerMichael Evans is a passionate writer and he is a regular contributor of Site2You.com. He has written several articles on how to topics like - how to make a website etc in his writing career.
While Search Engine Optimization is riding the success wave almost everywhere on the internet,
there are more than enough misconceptions about SEO as well. Let’s separate fact from fiction.
There are hundreds of factors that the search engines consider when creating their results pages. Web content and links have always been considered important. More recently, the use of social indicators has been highlighted by the likes of Google as a way to identify Author Authority or Author Rank. A lot of attention from social media websites means that an author is obviously well respected within their online community. Therefore, having an active and effective social media profile can help improve your search rankings as well as your social media performance.
Search engine optimization is the number one factor in getting your page ranked and noticed. This helps to ensure people view your website and that Google and other search engines rank it as a valuable piece of the internet. While most people know about the basics needed to optimize a page many are at a loss as to what to do about images. For a long time many webmasters just left images as they were and didn’t factor them into optimization, but times are changing. Image tags, especially with the advent of image searches, can be useful for SEO purposes, if you know how to use your keywords effectively. Below you will find a few tips and tricks to properly optimizing your images.
This is guest post by Lisa-Anne Redwood on how to generate backlinks without using blackhat method
There’s been a lot of buzz lately regarding Google’s rankings and the SEO changes that ‘big G’ has been putting in place. Many private backlink networks have now be almost entirely de-indexed by Google. That means that countless websites that were enjoying the heady heights of search rankings are now almost completely invisible to search users. These developments have understandably unnerved legitimate website owners, many of whom may not have kept track of how their backlinks were generated.
Link building is one of the most important things when do SEO for a website . Have you think about buying or trading links with other websites to improving rank in Search Engine ? In this guest post, Brianne will show you the way to study the value of a link and therefore have a good strategy in buying or trading links .
This guest post is by Brianne Walter
Websites need to mark their presence on the internet to get more traffic. This can be done using appropriate online marketing techniques that serve to promote a given website. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two such marketing techniques that are used to draw the attention of the end-user by ensuring that the website is displayed prominently on the result pages of popular search engines such as Bing, Yahoo and Google.
This article was written by Anthony Benedict.
In the business world that doesn't involve coding, link building, programming, designing, writing for the Internet or one of the many other jobs that can be done with an Internet connection and a decent computer - all these jobs are grouped into one type of position. People with jobs like these are known to outsiders as the "computer people" and many of them think that all of them pretty much do the same things - which can be summed up for the most part as designing websites.
Although all of us that partake in these types of jobs know that this is not at all the case, there should be a little bit of truth to that claim, as every person involved in SEO should be at least a little bit involved in programming - and every programmer (well not every single type of programmer actually) should be at least a familiar with SEO.
This is keyrow.com
With this tool ,you can check which keywords rank highest in your site by "Check Website" or get the rank of your website for a specific keyword by "Check Keyword"
By using this tool ,I know SimplexDesign blog has the rank in top 10 for 3 keywords : "social bookmark post" ,"minimalist template" and "free premium blogger template"
you can use this tool for your website .It will help you know the result of all your SEO efforts.
I found the list of tools in Sitepronews website ,and I think it's better to post this list again in Simplexdesign blog . I hope it useful for your work . All tools in this list are free to use .
Web Site Statistics and Counters
- 1. RiteCounter – While Ritecounter has a visitor counter, it’s the extras that put it over the top. Track hits to individual pages on your site, enjoy the free IP tracker, and enjoy other valuable tools and features.
2. GoStats – GoStatis is a free Web hit counter that more than exceeds the value of its price tag. Quickly check out page views, determine your returning visitors, gauge your page popularity, and more.
4.Who’s.Amung.Us – This site provides a simple code that you add into your site, and requires no registration. With the code, you’re tracking visitors numbers and locations, peak traffic times, and more.
5.Histats – Get your statistics in monthly, daily, or even hourly format with this tool. You’ll get stats for every page, a click counter service, visitor path tracking, and more.
6. Tracewatch – Choose between PHP tracking or Java tracking with this cool tool. You’ll also get a web-based panel with which to scope out the real-time visitor tracking info.
7. eWebCounter – Keep track of visitors visibly or invisibly with this simple program. Also, get reports of visitor statistics e-mailed directly to you.
8. Statcounter – Invisible and incredibly accurate, Statcounter is like a slightly less lethal ninja. It tracks your hits, keeps track of web stats, gives you real-time statistics, and more.
9. FireStats – This program is primarily tooled to non-commercial users. Use it to track referrers, OS trees, search engine keywords, and more.
10. Compete – How much of the entire Internet have you captivated on any given day? This tool measures how many people have visited your site that day—out of everyone on the Internet.
11. Visitors – A super fast web log analyzer, this tool works for Windows, Linux, and various Unix-like systems. It outputs the statistics from your web server log file into a variety of reports, and requires no installation whatsoever.
12. Stat24 – It’s all about 24-hour info with this slick program. Get professional statistics, web counters, web promotion and graphical maps of visitor clicks, all in one package.
13. Active Meter – Designed around visitors and not just visits, this tracking tool goes the extra mile for you. Track multiple Web sites with a single account, enjoy invisible trackers, and get all of the info you need to keep those visitors returning.
14. SiteMeter – This provides visitor info in a down-and-dirty, no-frills manner. Get page view averages, lengths of user visits, total counters and daily counters, and more.
15. OneStatFree – Sometimes the simple things really are the best. This tool lets you see which days and times are most active for your site, how its performance compares to others, the browsers your visitors use, and more.
16. FreeStats – Getting web browser access and a customizable dashboard is just the tip of the iceberg with the cool program. You also get detailed statistics and around the clock information.
17. GoldStats – What makes this program Golden? Live reports, detailed visitor information and search engine keyword reports.
18. Stat08 – It’s hard to even list all of the features that you get with this free tool. External referrer statistics, search keyword adjustments, visitor statistics (including geography and system information) and more.
19. CQ Counter – Would you like an ad-free, server installation-free web counter? With CQ, you can track which search engines bring you the most folks, how often your pages are reloaded, site hits, and much more.
20. eXTReME Tracking – What makes this tracking so extreme? You get basic tracking, geo tracking, system tracking, and referrer tracking.
21. BBClone – Designed as “a PHP based Web Counter on Steroids,” this tool lets you go beyond the number of visitors. For your visitors, you can get IP addresses, browsers, the order that the visitor viewed pages in, and more.
22. Webstats Basic – This simple program has a little of everything. It allows you to observe visitors and trends, monitor your site traffic, and export reports of your site in a variety of formats.
Surveys, Blog Tools and Web Site Communication Gadgets
- 23. Feedburner – Here’s one for the bloggers out there. This tool lets you turn your blog into an RSS feed for those dedicated readers, track who’s subscribing to your wisdom, and even track what your most popular posts are.
24. Woopra – This tool is great if you want more communication with visitors on your site. In addition to tracking tools, Woopra includes a chat tool, letting you communicate to visitors via handy pop-ups.
25. Addfree Stats – Need free statistics for your visitors? Track and display your hits, poll your visitors, and even view the data on your mobile device.
26. BlogTracker – This is a great, ad-free way of keeping track of your blog visitors. You’ll get visitor counts and other statistics in a sweet, hassle-free format.
27. Enquisite – Here’s your go-to program for search engine traffic data. Track regular searches and paid search engine clicks, and become an expert on drawing more visitors to your site.
28. 4Q – Take a tip from Family Feud and use 4Q to learn what the survey says. This tool helps you design polls for your visitors, and get more detailed feedback beyond the simple fact that they came to the site.
29. Google Banned Checker -A quickie tool to check if your domain name has been banned by Google.
30. ClickTale – Sometimes Big Brother watching isn’t such a bad thing. With ClickTale, you can record and view visitors’ actions on your site from their perspective, allowing you to better customize your site to fix problems people may be having.
31. Clicky – Clicky is another great tool for bloggers everywhere. It provides an easy-to-read dashboard, Twitter keyboard monitoring, in-depth visitor analysis, and more.
32. Snoop – Interfacing between your computer and your site, Snoop ensures that you don’t miss a thing. Be notified of comments, purchases, referrals and more with simple audio alerts.
33. MyBlogLog – If your blog and Facebook had a love child, it might look a lot like this program. You can effectively create an entire online community around your blog, as other bloggers running the program can visually see that you’ve visited, leave comments, and more.
34. Mochibot – If you use a lot of Flash on your site, then this program is ideal for you. It helps you track the popularity of your Flash games and animations, gauge viral Flash ad campaigns effectively, helps incorporate Flash into your blogging, and more.
35. Alexa – How does your Web site rank? Use Alexa to check out site ratings, hot URLs, and cool blogs.
36. The Alexa Toolbar for Internet Explorer – Extend your Alexa experience right into your browser. Get the real skinny on the sites you’re visiting, check out the real-time related links, and other sweet features.
37. Webtrack – Get e-mails or SMS messages when your site goes down or when visitor trends change with this cool program. You’ll also enjoy slick graphical statistics and lots of great visitor info.
38. dnScoop – Should you stay or should you sell now? This site estimates the value of your domain name, and also lets you scope out the prices of great domain names on the market.
39. Feed Analysis – This blog-friendly app is designed to complement Feedburner. It uses Feedburner info to provide interactive charts and more in-depth analysis.
40. SongKicker – Got a Web site for your band? Use this quirky app to sound the electronic depths for your Amazon sales and Internet gossip about you to gauge how hot you and your tunes are.
41. Reciprocal Link Check – Link partners are a great way of expanding your presence all across this series of tubes. To make sure your partners are still linking back to your site use this handy tool.
42. Google Adsense Preview – Google ads are a great way to increase your Web site revenue…if they’re doing their job, that is. This site lets you sample the ads that Google’s Adsense has picked out for you.
43. Google Adsense Calculator – Speaking of Adsense, is it properly paying out in cents (and dollars)? This tool helps you predict earnings changes relating to Impressions, Click Rate, and Cost Per Click.
44. List Cleaner – If your site or blog has a lot of lists, here’s your chance to clean them. This simple too removes duplicates from any list you give it, ensuring that your Top 100 isn’t more like a Top 80-something.
45. Nuconomy – Even though the economy’s in the gutter, the Nuconomy is looking good. This tool goes beyond page views to see just how actively engaged your users are with the site, allowing you to make it even greater.
46. YSlow – This Firefox extension helps you measure your front-end effectiveness. You’ll get a letter grade on your design and an outline of possible areas you can improve on.
Technical Web Site Stuff for Smart People
- 47. Web Page Analyzer – It’s all about file sizes and connection speeds with this simple, awesome program. Discover how quickly your site loads at different speeds, find the combined file size of all items on your page, and trim your sites down accordingly.
48. Grape – Free and open source, there’s a lot of room in this program for exploration and expansion. Get fluid statistics, API extensions, and more.
49. W3C CSS Validation Service – While the name may be a mouthful, it can be described in just two syllables: awesome. Analyze the different CSS templates you used in your Web sites and make sure it meets W3C recommendations which, among other things, means that multiple browsers can read it just fine.
50. Netcraft – Who watches the watch…er, the server? Actually, you can do so with this tool which lets you check out the OS and server software of your webhost, when its computers were last rebooted, and more.
51. DNS Stuff – Worried about keeping your domain name profile up to date? Use this program to check what’s in your WHOIS profile, and make sure you don’t have an obsolete e¬mail hanging out in there.
52. ServiceUptime – Worried about your site going down? This service will e-mail you if that happens, change the domain name being checked, and more.
53. Octagate Site Timer – Here’s another great tool for those worried about visitors with slower connections. You can measure how long it would take users to load multiple pages with this great, simple tool.
54. URI Valet – Here’s what your site really needs: a valet. Scope out your load time, server headers, internal links, image sizes, and more.
55. Browser Shots – While not as visceral as body shots, these Browser Shots are almost as intoxicating. It renders your site in Linux, Windows, Mac, and other browsers, meaning more people can enjoy your work.
56. NetRenderer If you’re a fan of Internet Explorer, you know its one weakness: it has more versions than Spiderman has clones. With this tool, you can render your site in everything from IE 5.5 to IE 8.0.
57. Piwik – One of the key draws to this great program is its features are built inside plug-ins, letting you choose what to keep and what to toss. You store the data it collects in your own database, including visitor tracking, keyword effectiveness, and other great tools.
58. AWStats – Definitely designed for the more visually minded, this tool generates web, streaming, ftp and mail server statistics in graphical format. It’s also great for analyzing log files, getting web compression statistics, sussing out HTTP errors and other great features.
59. JAWStats – As you may have figured out from the names, JAWStats is designed to work with AWStats. It gives you a variety of charts, graphs, and tables regarding visitors to your section of the Internet.
60. Clickheat -If you can’t stand the heat…well, get away from the monitor before you catch on fire. If you can stand the heat, use this tool to get a visual “heat map” of the hot spots on your Web site, define pages with keywords, log screen sizes and browsers, and more.
61. Analog – Sometimes an analog tool for the digital age is just what the doctor ordered. Analog reports in 32 languages, and lets you track usage patterns on your site with speed and customizability.
62. Track Yahoo Search Advertising – Just how effective is that Yahoo advertising? This tool helps you measure your Yahoo ad hits, making sure that you’re getting your money’s worth.
63. CrawlTrack – As a webmaster, what are you missing? If you answered “dashboard,” you’ll enjoy this tool that provides a downloads counter, blocks hacking attempts, tracks down the keywords that lured visitors in, and more.
64. W3Perl – Easy to install and easy to manage, W3Perl is beyond user-friendly. It can be used for page tagging and logfile analysis, and can even be run from your command line.
65. The Webalizer – This tool analyzes your web server log files, and produces them in an easy-to-read HTML format. The analysis is quick, the program is portable, and it supports dozens of languages.
66. Reinvigorate – Does your Web site monitoring need to be…well…reinvigorated? This tool gives you real-time info, granular visitor insight, desktop tracking and other cool features.
67. XiTi Free – This handy tool is already being used by over 350,000 sites. Use it to get a global view of your site, including visitor interest criteria, IP address exclusions, and awesome client support.
68. SpyFu – Think your Web site kung-fu is strong? This program estimates how much money your competition may be spending on advertisements, which can give you the edge.
69. ezine designer – It doesn’t get much simpler than this. Give them your Web site URL and a valid e-mail, and get notified if your site ever goes down, which is great for webmasters on the go.
70. Fiddler Web Debugging Tool – If you’d like to decode the conversation between browsers and your servers, this is the tool for you. In addition to its great debugging features, this tool won’t crash your browser like others of its kind.
Analytic Programs for Web Sites
- 72. blvd – This program has almost all of the analytics you’ll need in one slick package. Get live stats, RSS conversion tracking, social media referral info and more.
73. goingup! – For those who feel like analytics packages lack a personal touch, this program clicks all the right buttons. You can personalize your dashboard, get the low-down on visitors, and even get tips on how to improve your web rankings.
74. Yahoo Web Analytics – This is a webtool that believes, like you, that “Web site visitors are now people, not clicks.” Tracking data is available in minutes (if not seconds), there’s 8 filters for scoping out your visitors, and you can track dozens of custom fields and on-site actions.
75. Open Web Analytics – This tool is all about building analytics right into your applications. This allows you to map users on Google Maps, scope out the age of your visitors, track their clicking, and a host of other cool features.
76. Google Analytics – You trust Google to find sites, so why not let them help you with yours? Track unique visitors, viewing trends, and use their unique visual analytics system.
77. Crazy Egg – If you liked Google Analytics’ overlay tool, then here’s a program that goes crazy with it. See visual representations of site visitors as a map representing just how hot (or cold) certain parts of your site are.
78. Slimstat – If you’d like your web analytics software with a bit of hot sauce, then here it is. In addition to normal analytics services, you’ll get bot tracking and spam filtering services, too.
Help for the SEO Impaired
- 79. Website Grader – Schooling yourself about your Web site has never been easier. Just give them your site, list any particular sites you’re in competition with, and receive an e-mail with how you compare in the Internet, with an option to receive ongoing e-mails.
80. Majestic SEO – Speaking of the competition, here’s another program to help you get a leg up on everybody else. It gives you detailed reports about other sites’ backlinks and anchor text, giving you the anatomy of your enemies.
81. Google Trends – What keywords does your site need to rock? Use the search masters, Google, and find out what hottest search phrases on the Internet are.
82. .htaccess URL Rewrite – Got some of those crazy-long URLs that send visitors scurrying? Shorten them to something more user-friendly with one simple step.
83. Cloaking Checker – Sadly, the Cloaking checker has nothing to do with Romulans. Instead, it lets you compare how search engines “see” pages as opposed to how browsers see pages.
84. Keyword Density Checker – Feel like your keywords are getting a little clustered? To make sure your site isn’t cluster-stuck, use this tool to examine keyword density in a handy tag-cloud format.
85. Search Engine Position -This cool tool has two simple components. Primarily, it lets you see how far up (or down) you are on Google searches; in addition to scoping your domain, you can put in certain keywords and see how they’re working for you.
86. Spider View – Skip being a fly on the wall, and try being a spider on the net. With this application you can view your chosen site from the perspective of a search engine spider.
87. Trifecta – Why measure just one aspect of a page when you can measure a trifecta? This program estimates the relative popularity of pages, blogs, and domains.
88. Term Target – It’s all about your mad Keyword targeting skills with this no-frills tool. It assigns any given page a grade based on how well the keywords are targeted.
89. Linkscape – If your internet marketing needs an edge, Linkscape will sharpen it right up. Identify linking domains, analyze the competition, find link acquisition targets, and more.
90. Term Extractor – This tool extracts terms that appear to be targeted at search engines. Check your own site’s effectiveness out, or just scope out the competition, with no installation required.
91. URL Redirect Check – Use a lot of re-directs? Make sure they’re search-engine friendly with one simple click.
92. Geo Target – Does your site’s marketing need to go global? Geo Target helps determine how effectively your site targets region-specific searches.
93. Check HTTP Status Code – Sometimes keeping your sites afloat is like being Scotty and keeping the Enterprise from blowing up. This quick tool spits out what status code a site is giving—sometimes you can even fix it problems without dilithium crystals.
94. IP2LOC – Simply give this site an IP address, and get a handy Google map of the area. Literally track down the competition, or just make sure your IP is giving off good vibrations.
95. Find Domain Age – Just how old is that domain? This simple tool gives you a quick, precise answer to that question.
96. Juicy Link Finder – Related to the previous program, this tool helps you old domains with high page ranks. You can specify searches by keywords, and see who the kings of that particular term are.
97. Raven – It’s all about optimization with this handy tool. It checks out your SEO components, examines what needs work, and lets you keep PDF records of its work.
98. Content Duplication Tool – Worried about duplicate info? This tool helps you sidestep the negative effects of duplicate info (such as index issues) and streamline your site.
99. Quarkbase – Consider this your base of information regarding info about your Web site. Find out how you’re looking on Facebook, Alexa, and everywhere else on the web.
100. Image Analyzer – How well do your images help out your Web site? This simple tool makes sure there’s no issues with image heights and widths, no images or text are missing, and so on.
These tools can provide you with imperative information about your Web site or online business. Never have a bad web page again and earn more traffic than ever before. Just think, you may never need another computer repairmen or webmaster.