Time sensitive data is always difficult to deal with, especially if you are running a blog or site that is based around information or products that are only searched for once a year. Holiday blogs and sites are some of the first things that come to mind for time sensitive information. Ranking number one for the search term Christmas decorations doesn’t do much good in August if you fall to page two in October, November, and early December. Ticket vendors also know the trials and tribulations all too well when they have a limited number of time to sell tickets, and they’re competing with a large crowd on the SERPs.
When to Switch FocusA client of Page One Power is based out of New York and sells tickets to all kinds of events, but he wanted his landing pages for the Super Bowl and The US Open (tennis), and to rank highly. Rather than split up our man power and offer weaker results for both, we focused on building relevant, keyword heavy links for The US Open (which happens in late summer) after the Super Bowl finished. Once the US Open got under way we shifted our focus to getting links on NFL related sites pointing back to the Super Bowl landing page. Granted, this works well for us because the two events happen far apart from one another and we have enough time to get their rankings up. Not everyone has such luxury.
Don’t Wait Too LongYes, they might be lyrics found in almost every teenage angst song from the late 90s, but seriously, don’t wait too long before ranking up the link building and SEO efforts. Some people think that waiting until a few weeks are left before the event (when sales and searches are typically highest) is the best time to strike because you can jump pages with a few quality links. However, this strategy only works somewhat predictably with long tail keywords and uncompetitive niches. In a competitive niche, the keywords are much harder to rank for and if you aren’t already near the top, your last minute SEO efforts could easily be overshadowed by sites with a stronger SEO campaign. Google’s crawlers don’t scan over your site every day either, so it can take longer than you think for some of those great backlinks to start bumping you up the SERPs.
Keep Conditioning During the Off-SeasonJust because there are no NFL games from February to September doesn’t mean the players sit on the couch all day and relax. Athletes keep their bodies primed and in top condition in order to keep their edge and your site should follow the same example. Don’t shut down a Valentine’s Day url just because it is March 1st. Keep the site up and active with ways for people to request notifications, place orders, or to post a little blurb every so often. Once that special time of year gets closer, turn up the heat and bring the simmer to a boil. This helps you to keep a high ranking if you’ve earned one, or gives you the option to do some light link building throughout the year to gain an advantage.
SEO for time sensitive pages can be tricky. You don’t want to waste your efforts on ranking for keywords that no one will be searching for anyway; that’d be like trying to sell wine to a vineyard. But care needs to be taken in order to ensure that you can and will rank highly when you want to.
About Guest BloggerThomas McMahon is a writer living in Boise, Idaho. Currently he is writing for Page One Power, a relevancy first link building services company. They have an in-depth SEO blog full of free great information.
Some people asked me for showing Picasa albums in a page of Blogspot, and in my latest template that made for customer, he requested the same. So in this post, I will show you the way to embed Picasa Gallery in Blogger by using Jquery Picasa Gallery. This plugin is writen by Alan Hamlett at http://ahamlett.com .
After a long time working and test, Download Page is now live in SimplexDesign blog. You can access through the link in top navigation bar or through this address :
Another thing should be notice here : if you see only one files or more when visiting this page, maybe it's in updating time. Refreshing again and you will see them in full.
At this time, there are some templates uploaded to this Download page. It will take time for all Simplex templates because I have to test them all again.
For templates uploaded, I integrated all scripts into templates files, so you don't need to worry about finding hosting provider for script or website downs because of 110mb.com.
In the future, I will make two editions for each templates . One comes with all script and image files so you can host yourself , and one comes with all scripts integrated in template file. This was my idea before but it will take time to become reality.
That's all for this post. Hope new Download section will shorten our times when working.
Guest Post by Patty Whelan of Merchant Express.
Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Studies were undertaken to determine the “who, what, where and why” behind consumers’ choosing to use an online chat feature. Online retailers have much to be gained by implementing the best of the live chat experience into their business.
It can be concluded that the six core reasons online shoppers choose to use live chat are multi-faceted:
1. Shoppers feel special and empowered when they use live chatStrong expressed strong feelings of appreciation for chat’s availability to solve a problem when sought on their own terms. Knowing their problems and/or questions matter and that help is conveniently available is significant for many of the shoppers interviewed.
2. Shoppers can multi-task when chattingBusy online shoppers embrace technology that saves them time; freeing them up to accomplish other things. Live chat uniquely puts shoppers in a position to problem solve while still focusing on other tasks at hand. Not having to stray from their computers or pick up the phone (especially in a work environment) were significant reasons chat was favored.
3. Chat provides instant gratification – getting questions answered in a timely fashionFor access any time of the day or night, live chat is hard to beat. These shoppers seek immediate answers to any and all questions and “get it done in 5 minutes versus having to call or go to a store.” Ultimately, the less time spent dealing with specific issues means more time for shoppers to do something else of their choosing.
4. Chat works in multiple scenarios from simple service questions to complex product queriesPre-order benefits are varying as the information gathered beforehand not only answers a question but saves having to return products. Alternatively, post-order lends itself to a different set of questions that can be just as valuable for saving time. Queries might seek general information but also benefit shoppers addressing processing challenges, returns and even post-purchase support.
Speed, efficiency and an ability to utilize live chat for almost every issue imaginable cannot be under-estimated. From basic service concerns to questions on the most complex of products including high ticket merchandise, all seem to be fair game for consumers.
5. Chat allows consumers to avoid inconvenient or annoying alternative methodsThe individuals that were interviewed outlined a multitude of reasons why chat is their preferred form of communication with the retailers they shop. Instantaneous responses in real-time are much preferable to the wait time of alternative email or phone options.
6. Chat is like “good old-fashioned” customer serviceSeveral respondents suggested that, “chat is like having a salesperson right there when you need them — and not (right there) when you don’t.” These chat interactions reinforce that retailers actually have people in place who understand the product and have valuable information to impart. This harkens back to times prior to this technological age when such knowledge was the rule of retail.
These key insights gained from consumers that appreciate a positive live chat experience should be taken into consideration for every retailer’s growth strategy.
• Your live chat feature should be easy to find and easy to use.
• Be sure that your customers are treated with intelligence.
• Be helpful and don’t make the mistake of using chat technology as playing the role of a pushy salesperson.
Incorporate the best of traditional customer service interactions into your live chat feature to create a positive customer experience, enhance your company’s reputation and foster customer loyalty.
About Guest BloggerPatty Whelan is a seasoned copywriter with significant experience producing original content in all facets of online and offline marketing communications, with specialties in all aspects of Search Engine Optimization copy writing. Her work has covered a broad range of topics for varying industries and has been published in print and electronic media. The focus of her current work concentrates on the electronic payment processing industry and small businesses. You can connect here through this website : http://www.merchantexpress.com
Do you what is ailing the SEO industry at this moment? No, no it is the Penguin or Panda updates. They are doing a great job by demolishing those common SEO myths that visibility can be achieved by doing some absurd tasks like directory submissions, article syndications etc. No, what is plaguing the SEO industry is the reputation. Its reputation is getting tanked everyday because of some people who are masquerading as SEO professionals and fleecing customers in the name of offering SEO services. These snake oil sellers are giving the entire SEO industry a bad name and creating loads of confusion among those who are in genuine need of online marketing services. So, it is becoming all the more difficult for small business owners who are looking for a genuine SEO company to get more leads from their website. Though there is no such hard and fast rule to tell which SEO company is genuine and which one is another Sneak Oil Seller, SEO sneak oil sellers have some characteristics that set them apart from the genuine service providers. Wondering what they could be, here they go:
You get a mail from an SEO CompanyGreat SEO companies never send you email or spam your inbox out of blue. They know how to market their products and for that reasons they know they will never resort to such menial things. So, whenever you get an email that says that your website is not listed in major search engines or your website is missing out on a large number of visitors, you should be apprehensive about the company and its intension. In majority of cases, you do not even have to submit your website to search engines; they are quite capable of locating your website.
They Guarantee You First page rankSome SEO Sneak Oil sellers go extreme and they claim that they have personals associated with Google. Though it may sound ludicrous to you but some people do fall in prey. So be aware of these nonsensical claims. Sometimes, they claim that they can make your website top in the SERP in some competitive keywords. This is simply misleading. No SEO Company can claim that it can make your website appear in top in some premium keywords. Just stay away from them.
They are not willing to tell you what They are doingIf the SEO Company that you have hired is genuine, they will not mind sharing you all the details they are doing. But SEO Companies that employ unethical practices like creating doorway pages only for the sake of boosting the rank of the main money making website or stuffing keywords in the web pages, creating pages only for the sake of building links etc. You need to press them to show you what exactly they are doing.
They want to Insert a Link of their websiteYou need to avoid those SEO companies who try to convince that submitting your website in thousands of directories and article directories will eventually help your website securing higher ranking. Participating in link scheme is the last thing that you should do. Google has already waged a war against the blog networks and link scheme and therefore, there is no such reason why you should be making your website vulnerable to algo updates. And never agree to their proposal to add a link back to the SEO company from the footer section of your website.
Check where your money is goingSome SEO Companies are into the habit of misguiding people by combining PPC and organic web strategy. They try to misguide people by showing that they actually control the search engine by making their website at the top of some less competitive keywords in Google Adwords or any other marketing platform. So don’t fall prey to this kind of claims. You need to figure out where your money is actually going. Temporary top spot is not going to save you in one way or the other.
About Guest BloggerMichael Evans is a passionate writer and he works for WebArts, a Cyprus Digital Agency.
Panda and Penguin are close friends. They are tools of Google that designed to re-organizing Google ranking system, reduce the rank of low-quality website. Last two days, we have a post on how Google Penguin penalize a website for overdoing in SEO. This guest post will give you some tips to sucessful in new era of Google.
The last two years have seen some major changes in the world of internet marketing. Google's Penguin and Panda updates have altered the SEO landscape considerably. Here are a few tips to help you succeed at post-Panda online marketing.
The aftermath of Penguin was a total disaster for small business owners who relied heavily on Google. Recently, a month ago, two small business owners who shut the office down forever. Even after I promised in helping to recover from penguin, these SMEs forced to close business as the nature of business was not allowing run the trade with lack of time limit.
The sole intention behind this post is to educate business owners on the main causes of penguin hit to the websites. The below points answers what tactics and techniques lead to penguin penalty.
Keyword Resemblance in Anchor Text, Title Tag and Web Page:
There is a classical misconception about Penguin update: getting low quality links of same anchor text. Google goes one step further by analyzing the keywords between anchor text and title tag. The co-occurrences of same keyword in web page and anchor text. It’s quite simple for the Google spider to analyze the above. For Example: If you are targeting the keyword Real estate agent in California and the same keyword is mentioned in title tag and repeated many times in web page as well as got many anchor text of the same phrase through low quality sites. Then it’s easy for Google spider to find the pattern of spam.
Not just repeated phrases or keyword stuffing in the web page alone leads to penalty. Keyword stuffing in the web page indicates Google that website has shallow content. But aggressive search engine optimization is more than that. Here search engine optimizers are playing hard with the rules set by Google and not for visitors.
Google won’t penalize the website by analyzing one side of the story. If a webmaster made an offence in all the three aspects: repeated phrases in title tag, web page and anchor text means web master is not ignorant of search engine optimization. Webmaster is well aware of SEO and deliberately optimizing for the sake of ranking. Hence the combination of all the above techniques leads to Penguin penalty.
Usage of Same Content in link building:
This may include one of the panda characteristics but not a panda update. Google won’t manually penalize penguin update for millions of web pages. Google spider must follow a process to identify the certain patterns of fraudulent techniques incorporated by seo. One of the common factors is using same content in multiple websites. And classical example is submitting the title tags and meta description of web page in various directories. This is an easy way for Google to automate for finding the low quality links.
Even seo professionals have used different content other than existing content in web page but same description in many directories is definitely a link building form for the sake of rankings.
One more common spam technique is article marketing. 500 words or same article submitting in many article directories. Here it is easy for Google to find out the same content and same resource box with same anchor texts. It is fine same anchor texts with same bio but articles must be different. With different articles in other websites webmaster is contributing to visitors and in return he is getting links which won’t come under the radar of Penguin penalty.
Google is always smart. But Google also has weakness. It cannot rank manually every websites or cannot penalize every websites. Google need to automate. Once web spam of Google team identifies the common abuse followed by SEO industry it will come up update. Follow the best practices of link building and on page optimization and learn process of the new updates.
About Guest Blogger
Shwetha Ramesh started to work as Content Manager in YSS SEO Company India lately working SEO projects related to Chennai clients from our seo company chennai office.
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